HISTORY OF CADBURY DAIRY MILK

Hello everyone out there...

I'm starting with a topic in love with...History??? No, not really History but Cadbury Dairy Milk. Almost every girl love chocolate but my reasons for loving it is quite different. At first loved it for its unmatchable taste but when I was introduced to the “Brand Cadbury” I loved it even more. How they evolved; their perseverance, how well they managed to get out of every sticky situation, their effort to put quality, customers, employees as priority. All such things so here I am with the “History of Cadbury Dairy Milk”. Have a nice read.😊

200 years ago, there was a man named John Cadbury. It all started with a Bull Street Shop in Birmingham. He then majorly sold cocoa and drinking Chocolate and not what we know Cadbury for.

Then in 1831, Cadbury as a manufacturing unit was born and soon Cadbury was selling 16 varieties of drinking chocolate and 11 different cocoas but still Cadbury was far away from what it stands for today (yes, the Cadbury Dairy Milk).

In 1861, Richard & George Cadbury sons of John Cadbury Came into picture and took full charge of the business (the brand soon to be world famous)

In 1866, to expand business and to survive a little competition Cadbury brothers introduced a new innovative processing technique which resulted in the launch of ‘Cadbury Cocoa Essence’ the UK’s first unadulterated Cocoa which contributed to the Brand we know today.

In 1875, first ever milk chocolate bar was introduced into the market by a swiss manufacturer Daniel Peter till then Cadbury was selling only milk chocolate drink and not the bars.

In 1878, George Cadbury took another crucial step toward the now known brand Cadbury along with his brother Richard by choosing a 14.5-acre greenfield site in Birmingham (4 miles south of Central Birmingham) to produce cocoa and chocolate. The factory was named “Bournville” (‘Bourn’-name of the stream and Ville is a French word for town). The new site had all, the connectivity one needs, the resources one need, enough water and a lot of room for expansion.

In 1879, another swiss manufacturer with more refined chocolate (through conching machine), smooth texture and quite good taste dominated the British market. They were much ahead in the competition because they used a little different recipe to make chocolate bars, condensed milk instead of powdered milk unlike Cadbury. Swiss manufacturer gave tough competition to Cadbury at that time. But Cadbury didn’t lose hope.

In 1897, Cadbury launched its first milk chocolate bar not to give competition to swiss manufacturer at first but to utilize the left overs of Cocoa Essence. When 'Cadbury Cocoa Essence' were made a lot of cocoa butter was left so they decided to utilize it by making chocolate bars (no one knew that this first step toward making chocolate bars from left overs will lead the company to No. 1 position among chocolate selling companies in the country and in the world)

In 1903, the world famous and of course my favourite Dairy Milk chocolate was launched but it was not in their home country but in South Africa to try out their product.

Finally, the task to launch Cadbury Dairy Milk successfully was at execution when George Cadbury Jr. was given the responsibility to develop a chocolate which will have more milk content than any of the prevailing chocolates in the market. In 1905, Dairy Milk (the name was suggested by a customer’s daughter and sounded perfect to the Cadbury family) was successfully launched into the British market and then it was sold in big unwrapped blocks that can be broken down into smaller pieces. Slowly and gradually CDM became more and more popular. People started recognizing the brand “Cadbury” due to the popularity of the product Dairy Milk and by the beginning of first world war CDM was Cadbury’s biggest hit. Soon it has taken the UK market (1920s). And now Cadbury Dairy Milk is a World Famous Brand available in different varieties and sizes suiting all age groups and matching taste buds of all its customers. 

 😍😍😋😋