7 KEY TAKE-AWAYS FROM THE CADBURY STORY!!!

Hello everyone, out there !!!...


Here comes 2nd Article of my blog Cadbury Love …My last article was on history of CDM (Cadbury Dairy Milk) …happy, right???...that you haven’t read it…I can understand…no one is fond of history (Exceptions are always there as chemistry teaches us). But you should read…must be wondering why, right? No worry I have few points to answer your query: -

• Enhanced knowledge base
(I hope you don’t have any problem with it)
• Knowing history of a successful company are great for people looking forward to their own Start-up companies.
 (they are great learning lesson).
• My forthcoming blogs will be on Cadbury. So, having insight about it will be a great aid.
 (please take note that my upcoming blogs will be helpful for people willing to do MBA in marketing or HR)

Still not convinced of reading history, no worry decision is all yours. But however, my objective is to give insight into the previous topic, to proceed well. So here are 7 key take-aways from the “Cadbury Story”: -

1. Even a renowned brand had started from scratches and was taking baby steps.
2. Even an insignificant step from your side can lead you to an extraordinary result.(In Cadbury’s case, making chocolate bars from leftovers lead it to this position. Isn’t that really awesome)
3. A small difference can make or break you. (In Cadbury’s case…using powdered milk instead of condensed milk lead them to failure while, using more milk into Cadbury’s chocolate lead to a taste that still no one can match).
4. Continuous effort is all that matter. (Cadbury took 3 generations from John Cadbury to George Cadbury Jr. but finally they made to No. 1 position in UK)
5. To bring change you should be the change. (Cadbury did it by introducing New Innovative processing technique which produced UK’s first unadulterated cocoa. And because of this, kids are enjoying chocolates)
6. Patience, Perseverance, Positivity eventually leads you to success.
7. Never look back and work harder. (Cadbury never looked back since its inception, always achieved more with each passing year).